How To Create Content Once And Repurpose It 5 Different Ways
The number one question that I get asked from aspiring women entrepreneurs is, “Halle, how do I find the time to do everything that is required to be a successful entrepreneur?
The key to making this happen is to think smarter, not harder. Let me explain.
I like to keep things simple. To do that, I create content once a week and spend all week distributing that content to all of my other platforms such as social, my website, and my email list.
Remember, you have to solve a problem and offer value to start growing your business. Start by solving ONE thing and talk about that all week long. Don’t waiver from it, just keep talking about it to anyone who will listen.
Here are 5 ways to repurpose content.
Do A Facebook Live On Personal Profile Or Group
One of the quickest ways to grow your business is with Facebook Groups. You can get laser-focused on your exact target market and bring them into your group to offer value.
A Facebook group is a great place to do a Facebook Live. Facebook likes when you use their platform to do lives and will show your group to more people organically if you post regularly to your group.
Even if there are only a few people in your group, be consistent and show up with a new live video either weekly (ideally) or monthly if you just want to dabble your feet a bit.
Upload Facebook Live To Youtube Channel
After you do a Facebook Live, download that video to your computer and then upload it to your Youtube channel.
Youtube is owned by Google and often rewards you for using their whole ecosystem by ranking you quicker through their search engine.
This equates to organic leads that you don’t have to chase down and can transform your business.
Do Instagram/TikTok Posts, Stories, or Reels
Next up, one of my favorite platforms…Instagram. I’m not a fan of TikTok or IG Reels but I do like to post and share stories on IG.
Choose what you enjoy doing and what you can stick to long term.
It’s okay to post to your social sites only once a week. You still are consistently showing up and if you look long-term, once a week is posting 52 times a year.
Create a Blog Post And Include YouTube Video
Blogging has changed from what it was. It use to be that you would blog about your lifestyle. Now you blog to stay relevant with search engines, like Google.
Search engines hate stagnate websites. They want new relevant content and want to offer value to their readers.
If you want to step up your game, write a blog post and include the Youtube video in your blog post. That way you can rank with videos and blogs, a win/win.
Send Out An Email To Your Subscribers
The worst thing you could do is build an email list and then not write to them.
A stagnate website is bad enough, but a stagnate email list takes bad to worse.
You can easily solve this problem by repurposing your content weekly to your followers.
They will love you for it and you can continue to nurture that relationship now and in the future.
Diversify Your Content
It’s important to remember to not put all of your eggs in one basket.
I like to think that I’m diversifying my content and building multiple platforms so that if one belly ups, I still have others to fall back on.
Just like you diversify your income, you should diversify your content.
Consistency equates to growth. Don’t be afraid to change things up, but you still have to be consistent if you want to grow your business long-term.
Offer value by solving others’ pain points or problems. When you do this, growth will follow.
We want to see you succeed!
We want to see you succeed! The Women’s Startup Academy can help you turn your skills and talents, that you already have, into a profitable business…including building your website.
Feel free to check out our other helpful resources and learn more about how you can begin the process of starting your business.
I invite you to join my free Aspiring Women Entrepreneurs Facebook Group, where I share more helpful videos like this one on everything business.
