Creating online content is essential if you want to grow your online business. It can help you get discovered on search engines like Google and Youtube (yes, youtube is a search engine) and it helps search engines recognize that you’re a legitimate business. This will help you rank within search engines which will produce organic leads you can market and convert into sales.

So many people miss this opportunity to grow their businesses. But here’s the thing. There is a right way and a wrong way to write content online.